Born from some collective unconscious engendered by The Rams, carried by a pop keyboards-boosted Lyon scene and transcended by the hills of Willstock festival, Echo Orange has been supporting since the end of 2009 : Ravenhill, Fireball F.C, The Rebels of Tijuana, A*Song, Brussels and its upcoming talents sine March 2010 : Venustre and Monkberry Moon Orchestra. From management to booking, Echo Orange becomes in February 2010 an independent label welcoming the productions of Fireball F.C, «J’adore ce Flic» first EP by The Rebels of Tijuana, and «Moonlight Overdrive» by Ravenhill. The label then start getting involved in production. It will deliver new EPs & LPs in 2010, video clips, and compilations. Featurings between the different bands of the association are currently being worked at.