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The label was born from the will of two people: Bertrand Betsch who had albums in suffering following his departure of a preceding label, and Lusson Baptist his manager. 03:50 was intended to carry only the work of Bertrand, but to the wire of the meetings, other artists entered: JP Rimbaud, Les Marquises (in management only) and soon will join us Jérémie Kiefer. We are based in Marseilles.