« Modern Art & Pop Culture »
Painting, Street Art & Graffiti, Sculpture, Illustration & Cartoon art, Artistic Toys, Tattoo masters design, Populars & Outsiders Arts, Photography…
HEY ! is the est relay of a modern urban graphic artistic vision. A diary of the tendencies of this worldwide movement. Its information is precise, actual but perennial, destined to collectors, art amateurs, curious people. It is also a source for inspiration for artists seeking perpetual documentation. It is bilingual and focuses more on image than on text. Its approach is unique in France.
Regarding contemporary arts, the « new unseen material » era is coming to an end. The « new » trademark is not any more, as compared to what it used to be in the 40s, the unique guarantee for a historical inscription and speculative value. Our time is symptomatic of a huge « mix » which also affects pictural and graphic Art. 25 years ago, two major musical cultures (hip hop and techno music) came to existence. By re-exploiting pre-existing sound material, these musicalmovements found new languages. Since then, all over the world, a clear tendency has appeared : the reinterpretation of historical referents, of popular codes and of established movements. Graffiti, toys, tatoo, comic strips, animated cartoons (…) gain a new status. Animated cartoons are now competing at the Cannes Film Festival with other movies. Painting artists produce collectors' toys. Tatooists artists become tatoo artists. Graffiti creates a new market in the milieu of Art sales. The market of comic strips explodes while it also attracts illustrators close to the painting field. Painting artists appropriates popular images and reinterpret them. The street popular spirit is everywhere..
THE OBJET : HEY ! transforms a simple print into a collectible object (square back page, artists stickers page, cut-up cardboard reprint of pieces of work, Portfolio book). A generational concept that defies the reader's curiosity and their tendency to easily get bored. HEY ! settles a rendez-vous, a surprise, surprise, movement and is defined through the idea of an object to be kept (therefore bought) rather than through simple ephemeral or disposable reading. It teases the collector's fiber.
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